Samsung

Discipline

Product Innovation

“Bulldog Drummond helped us transform a large body of complex research into a learning lab, teaching our global product development teams to look at research differently, and develop robust concepts to help shape the future of Samsung’s Connected Home.”

VANESSA DILLOF, DIRECTOR, INNOVATION INSIGHTS

DEVELOPING A NEW 5 YEAR PRODUCT PIPELINE
Challenge

Samsung knew it was time to plan for the changing dynamics of modern global families and how they would impact their growing home appliance business. They completed an in-depth global research study in key markets around the world, looking at how multiple generation households, single parents, unmarried couples, and grandparents raising children put new and different demands on the appliances used in the home. Once that research was complete it was time to put it to use—and that’s when they came to Bulldog Drummond.

Result

We led their South Korean home appliance design team through a new process to use human-centered insights to identify and develop new product concepts. The goal was to leave the working summit with a range of mid- to long-range concepts that could be executed to market in three years. We began the process by translating the research into actionable insights that were used as provocative stimulus. From there, we worked with their teams to design product platforms and specific product concepts. We left the session with 18 unique product platforms, each which contained their own suite of product concepts, and 31 independent product concepts that could live within preexisting workstreams. Our innovation process developed for the South Korean design team is now being integrated into their larger global innovation process.

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Innovation is possible anywhere. You just can’t approach it the same way everywhere. #uncommonsense @meghkeaney https://t.co/zD1Sjrfx1c