October 29, 2012 / REMEMBER PEOPLE CHANGE THE WORLD, NOT GOVERNMENTS
October 29, 2012
The founders of this innovative, unique and category-changing investment firm realized that they needed a clear and compelling story to help them grow. As investors in both land and farms, they offer a hard asset class backed over a century of family farming expertise and a team of PHDs, agricultural engineers, and crop advisors.
Bulldog’s job was to help the International Farming Corporation communicate the value they offer investors, both from a high level to gain interest, and from a deeper and more involved level to share the importance of farming, the farms they acquire, the support they offer, the farmers they work with, and their long-term commitment to increase food supplies in the face of global food shortages.
We designed their visual brand identity, including their logo, business system, website, and outreach tools. The aesthetic is classic yet modern, evoking both a connection to nature and a clear nod to their professionalism. The look uses clean lines, bold type, crisp whites and vibrant greens to showcase the stunning agricultural photography. With IFC’s growing success, we’ve also begun to design their quarterly Ops Reports and we created a coffee table book detailing their portfolio of farms for their investors. We developed custom icons for easy crop identification, as well as illustrated graphs and charts to help bring their materials to life.
We are proud that our partnership has helped IFC position themselves as a legitimate new player in a new asset class, where they raised over $300M in their first year of fundraising.