September 18, 2014 / UNCOMMON
September 18, 2014
When you think about a typical PR firm, you envision one of two types of agencies—one full of socialites who eat, drink and breathe the celebrity lifestyle or one that is strict and traditional with formulaic ideas and solutions. Elle communications is neither of these, but rather a unique and passionate group who have carved a passionate path of their own.
Elle is an innovative public communications boutique fueled by a genuine desire to do purposeful work with purposeful people. With clients ranging from Raven + Lily to Invisible Children, Elle helps their clients uniquely stand out in saturated markets. As a longtime partner, they came to Bulldog Drummond for a brand refresh. We immediately knew we wanted to highlight the firm’s fun and outgoing personality and its desire to do good things in the world.
The new handwritten logotype tells a story about the personal experience Elle delivers while also conveying their confidence and free spirit. The simple, rhythmic quality of the curves feels feminine, yet powerful, adaptable and dynamic. Paired with a clean sans serif font and a bright spring green, the result is a modern and fresh identity. The logo design inspired the overall fresh, bright and personable look of the brand, which is anything but standard PR.
As they continue to grow their business with three offices on both coasts, Elle is taking the world by storm—using powerful storytelling and a unique voice to help their clients stand out in a busy world.